Fisher-Price
Overview
Fisher-Price is a leading toy brand known for playful and educational products. I designed digital marketing creative across web, email, and social channels. My work highlighted product benefits while maintaining the brand’s approachable tone.
Role
I led the design of a wide range of digital assets and collaborated with the marketing team to ensure all work aligned with Fisher-Price’s brand identity and visual standards.
Approach
I created engaging visuals using vibrant brand colors and playful imagery. I focused on clear messaging to showcase key product features and ensured designs were flexible, effective, and consistent across multiple digital channels.
Outcome
The creative assets strengthened product storytelling, improved visual clarity, and reinforced a cohesive brand experience across all digital touchpoints.
Final Designs
Sproutling by Fisher-Price
I designed and led the creative for Sproutling's wearable baby monitor microsite, from concept to final mock-ups, including low and high-fidelity wireframes. The goal was a clean, user-friendly design reflecting Sproutling’s modern technology. In the 'A Day in the Life' section, videos and parallax scrolling highlight key moments where Sproutling supports parents.
