My Mattel Ideas
Overview
My Mattel Ideas is a microsite from Mattel that highlights successful products created by inventors and provides a platform for submitting new toy concepts.
Role
As part of the creative design team, I worked across research, concept development, and visual design. My work included logo design, as well as designing the submission flow and form pages to create a clear and intuitive experience for potential inventors.
Approach
Our team focused on creating a clean, engaging user experience that balanced storytelling with usability. We used parallax scrolling, bold imagery, and structured content to highlight Mattel’s iconic inventions while guiding users through the submission process.
Outcome
The final experience brought together storytelling and usability, creating a clear path for inventors to explore Mattel’s history and submit their own ideas.
Final Designs
