My Mattel Ideas
Overview
My Mattel Ideas is a microsite from Mattel that highlights successful products created by inventors and provides a platform for submitting new toy concepts.
Role
As part of the creative design team, I contributed to research, concept development, and visual design. My work included logo design as well as the design of the submission flow and form pages to ensure a clear and intuitive experience for potential inventors.
Approach
Our team focused on creating a clean, engaging user experience that balanced storytelling with usability. We used parallax scrolling, bold imagery, and structured content to highlight Mattel’s iconic inventions while guiding users through the submission process.
Outcome
The result was a visually engaging microsite that celebrates inventor contributions while making it simple for users to submit new toy ideas, supporting Mattel’s ongoing innovation pipeline.
Final Designs
