West Elm
Overview
As Senior Designer and team lead at West Elm, I design digital assets for global markets while balancing brand consistency with localized creative that supports seasonal promotional and merchandising priorities.
Role
I lead the design and execution of digital marketing assets across e-commerce, email, and social channels. I collaborate with cross-functional teams to deliver brand-aligned creative that supports regional business objectives while upholding West Elm’s visual standards.
Approach
I develop seasonal and promotional creative that reflects West Elm’s visual identity while adapting to regional market needs. I focus on purposeful typography, imagery, motion graphics, and responsive design to create engaging digital experiences across channels.
Outcome
The work strengthened West Elm’s global brand presence by delivering localized digital experiences that balanced visual consistency with regional relevance, supporting brand growth and online engagement.
Final Designs
