West Elm
Overview
I design digital assets for West Elm, a modern home retailer, across Canada, the UK, and Australia. I create visually engaging designs that align with West Elm’s brand identity while adapting to each market’s seasonal promotional and merchandising priorities.
Role
I lead UI layout design and create digital marketing assets across e-commerce platforms, email, and social channels. I collaborate with cross-functional teams to deliver assets aligned with West Elm’s global brand standards.
Approach
I create assets that showcase seasonal products and promotional messaging while preserving West Elm’s visual identity. I focus on typographic hierarchy, balanced imagery, and responsive designs across desktop, mobile, and social channels. I also adapt designs for each regional market.
Outcome
The work strengthened West Elm’s brand presence across international markets. Designs balanced visual consistency with regional adaptation, supporting brand growth and online engagement.
Final Designs
